There's an episode of Broad City where the girls visit a pop up shop in New York. The whole place is a frenzy - a madhouse. One of them buys a shirt and they leave. About 10 seconds later, they realize the saleswoman forgot to remove the security tag, so they turn around and go right back. The pop up shop is gone. Nothing but white space and empty racks with hangers in disarray. Hilarity ensues, and the whole episode is comedic gold.

Until this weekend, I had never been to a pop up shop, but that's the idea I had in my head. Glossier arrived in my city a few weeks ago, and curiosity finally got the best of me this weekend. So I dragged Gabriel and Meredith out to Ponce City Market, where we stood in line for about 20 minutes before entering the shop. It was, indeed, frenzied, but not nearly as wild as shown on Broad City.


I grabbed a few things (boy brow, balm dotcom), but more than anything, I really want that Byredo candle (above)! It will be mine at some point in life.

8 comments

  1. I'm hoping I get the chance to check it out this up coming weekend.

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  2. there's something about glossier that makes millennials swoon and go gaga over them – including me. my first ever glossier purchase was their mega green galaxy mask and i love it! it's not as heavy duty as using actual powdered clay (like that infamous aztec indian clay mask) but i like that it's gentle for frequent use. there's something satisfying about the mask and idk what. someday, i'm going to own their other products especially their cloud paint(?) blush and maybe their balm, jelly cleanser and skin tint too.

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    1. if i'm being honest, i still don't get the hype! i thought maybe if i visit the showroom i'd understand why everyone swoons so hard, but it's just a regular cosmetics brand. i do appreciate that it was founded by a woman, and that she's stayed independent instead of selling to the likes of Estee Lauder or Procter & Gamble. i really wanted to try the solid version of their You perfume, but apparently it was discontinued. 💔

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  3. I've been to the Glossier location in NYC and it's also always pretty frenzied! Fortunately, there were a lot of stations to try testers, so even though there were a lot of people, there was still enough space for me to try things. One of my favorite things from Glossier is the boy brow!

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    1. yep, this one had lots of stations as well. so far i'm liking the boy brow! and the balm literally lasted all night on my lips, so i'm impressed.

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  4. 2 or 3 Black Fridays ago I bought their Phase 1 Skincare Set because I was curious about the hype around Glossier! Honestly I think I'm a fan of their packaging more than anything ;P -Audrey | Brunch at Audrey's

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    1. yeah, the aesthetic is definitely the appeal for many. it's very good branding and marketing. gotta give them their props.

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